IVL Industrievertretung Linnemann

Das Ende 2010 getsartete Projekt "Frames Of Your Life" brachte berühmte Mode-Blogger und Trendsetter im Rahmen einer Tour in allen Teilen der Welt zusammen, bei der der Alltag der Menschen auf den Straßen der größten Städte der Welt fotografiert wurde. Reale Gesichter, die - wenn auch nur für einen Augenblick - zu Interpreten des Stils von Giorgio Armani wurden. Die besten Aufnahmen dieser Tour inspirierten auch die neue Werbekampagne GIORGIO ARMANI Eyewear 2011/12. Das Ergebnis ist eine trendige, symbolträchtige Resonanz, die dem Leben sehr nahe kommt.

\"Tell your Story\": the new Oxydo images convey a personal and authentic world

Striking images define the new OXYDO eyewear communication campaign, certain not to pass unnoticed

OXYDO, the eyewear collection manufactured by the Safilo Group, presents its latest campaign images: shots with strong appeal and irresistible magnetism.

Conceived and created by the agency D’Adda, Lorenzini, Vigorelli, BBDO, the new communication campaign develops and explores the concepts of self-confidence and seduction that characterise the personality of the brand, interpreting them in an original and refined way.

Self-confidence is interpreted as a key element of the protagonists\' seductive power: a confidence that stems from the world of experiences and emotions that everyone harbours inside them.

Here we witness secret dreams, profound visions, and hidden emotions taking shape and merging with the portraits of authentic men and women, who let their true essence shine through and reveal the person deep within.

Emerging through is the inner universe, usually concealed behind a look or a pair of glasses. The new photos, which have strong artistic appeal, are unique portraits in which the images of faces and bodies are superimposed over illustrations and geometric shapes. It brings out the unique and unmistakable characteristics of the protagonists, as well as the characteristics of the OXYDO eyewear. In the new portraits, which underline the strong stylistic connotations of the brand, the subjects are thus interwoven with graphic themes, natural elements or objects. This creates surreal visions of imaginary worlds that stem from the real personalities of the protagonists.

The OXYDO man choses to be himself beyond any convention or fashion, because he is in touch with his truest and most intimate self, with the inner universe that defines his style: refined and irresistible.

The OXYDO woman shows her naturally seductive personality through the authenticity and richness of her world, which is attractive and evocative due to its uniqueness.


The new images of the “TELL YOUR STORY” campaign are an invitation to express one\'s own inner world, conveying one\'s own personality in a direct and immediate way without conventions or rules, because every person is unique and inimitable. This new creative concept will form the basis of the new OXYDO website, which is soon to be redesigned, once again becoming an intimist site that leaves room for personal imagination, and expresses an unexpected artistic streak.


The OXYDO collection of optical frames and sunglasses is produced and distributed by the Safilo Group.
Credits:
Photographer - Francesco Van Straten
Executive creative direction - Federico Pepe and Stefania Siani
Art director - Vittorio Perotti
Copy - Luca Bartoli

Quelle: www.safilo.com