IVL Industrievertretung Linnemann

On 23rd June the Frames of Your Life travelling street
initiative  reached  a   successful   climax    amidst    the
prestigious    surrounds   of   the   Palais  Royal  in  Paris.
Launched   at   the   end  of  2010, the project has taken
famous   fashion   bloggers   and   trendsetters   -   Micol
Sabbadini,   Tommy Ton and Yvan Rodic amongst them -
on a meandering tour  to the  four  corners of the globe,
photographing everyday people  on  the  streets  of  the
world's major cities. Real faces that, just for a  moment,
have become interpreters of Giorgio Armani style.

A selection of these images  has  formed the  inspiration
behind  the  new  Giorgio Armani Eyewear 2011/12
advertising  campaign.  In   an  innovative  role reversal,
the  best  shots taken during the tour  have  themselves
become  the  campaign  images. For once the message has changed, with the faces of everyday
people taking the place of conventional images.

Each campaign image is a composition of different snapshots, the faces are different as are the
photographers  themselves.  They  are  arranged  in  grids resembling the pixels on  a computer
screen,  or  similar  to  the layout of a social networking  site,  all  in  black  and  white, for an
enhanced pictorial effect. The result is a campaign of edgy iconographic vibrancy,...

zum vollständigen Artikel

Quelle: www.safilo.com

Die diesjährige Hausmesse des Fassungsherstellers Safilo findet am 12.09.2011 von 18.00 Uhr -
22.00 Uhr in München im Park Hilton statt. Einlass ist Fachkunden vorbehalten.

Kunden des Lieferanten haben in der Zeit die Möglichkeit die neuen Kollektionen 2011/2012 zu
sichten  und  zu  ordern.  Kunden  können  sich sich bis zum 05.09.2011  anmelden. Nutzen  Sie
hierfür unser Kontaktformular.

• Park Hilton
  Am Tucherpark 7
  80538 München